How Social Media Affects Online Rankings

Sept 8th, 2014 - Erika White

As a business owner, making sense of social media will prove to be a great advantage when it comes to making your brand thrive.

If you think social media is just a haze of tweets, shares, and likes, here’s a helpful social media comparison infographic to get you familiarized with the three major social networking websites today:

social media infographic

Just because Facebook, Twitter, Pinterest, or Google Plus are not giving you a ton of conversions doesn't mean you should completely disregard your social media standings.


Google, Bing, and Yahoo take into account your social media data and activities to determine your website's ranking.

Search engines look at:

  • How many tweets and retweets your site has
  • The number of Facebook shares and likes you have
  • How many +1s you have

Search engines take into account these “social signals” because they are good identifiers of online content that site visitors love. Your brand should get active on social media as it is a valuable avenue for promotion, distribution, relationship building, and virality.

Social Media Management (SMM) is one branch of internet marketing that should not be overlooked. If you want to learn more about Supergroup’s social media marketing services in Austin and how it can help your business, please email us at

Infographic Data Sources:

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