5 Signs You Need a Website Redesign

Aug 28th, 2014 - Erika White

A website is your primary online marketing tool. It is important to ensure that it is working as it should, so your business continues to flourish. If you’re ever unsure if your website needs a refresh, we’ve compiled a list of telltale signs to help you decide.

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1. Design Looks Old and Outdated

If you haven’t made any updates on your website for years after its creation, then it’s high time for a website makeover. Updating websites will always be a continuous activity. Designs and web technologies are ever changing, so your site should be able to adapt to these changes - this is a step to a better and more remarkable business identity.

2. Traffic Has Dropped

One of the primary purposes of a website is to generate traffic. If this is not happening, then you need to take a step forward and do something about it. You can review your site visitors through Google Analytics and analyze visitors’ activities on your website. If you notice a decline in your site visitors, it is likely that something with your design and content is deterring visitors from coming back and exploring your site.

3. Your Site is Not Mobile Friendly

Mobile internet surfing is growing by leaps and bounds. You need to make sure that your website is responsive - this means that your site should be viewed on multiple devices such as desktops, tablets, laptops, and smartphones. With a responsive website design, you’ll be assured of reaching a larger number of potential customers.

4. Takes a Long Time to Load

Today’s quick and efficient technology has spoiled us. Consumers nowadays are simply not pleased when they have to wait - even for just a few seconds - for a website to load. If your site does not load in an instant, you run the serious risk of customers and prospects bouncing straight off it. A good web design company can help you evaluate what causes problems on your site and help you make it load quicker.

5. You Don’t Appear in Search Results

If your site’s online rankings are poor,especially for phrases that are key to the products and services you provide, then that’s a clear indication that there’s a major issue on your website. Having a constant flow of fresh, original content and up-to-date web design is key to improving search engine results.

Here are some more questions to help you determine if you need to invest in a redesign:

  • Do you give useful and helpful content on products/services listed on your site?
  • Is your contact information easily visible on your site?
  • Were you able to answer your site visitors’ FAQs?
  • Is social media incorporated on your site?
  • Do you use link building methods to add to your site’s online presence?
  • Do you provide opportunities to engage site visitors, like special promos, free trials, tips, etc?
  • Does your site look professional and trustworthy?

A website redesign can be a daunting task, but teaming up with a good web design company can make the process a whole lot easier. A website is one of the most effective marketing tool you’ve got, so keep it fresh, updated, and user friendly.

Supergroup is a web design company in Austin that provides results-driven web design and online marketing methods. Email us at hello@sprgrp.com, and let’s get started on creating a website that works for you.

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